FOR GENERAL CONTRACTORS
We run the ads, call every lead back in minutes, screen out the tire-kickers, and book the ones worth driving to. No retainer. You pay when someone actually shows up.
We put what counts as billable in writing before we spend a dollar.No retainer. Results vary by market.
Homeowners in your service area, not three counties over
We filter out the tire-kickers and the wrong job types
Calls and texts in minutes, not hours
Real jobs, on your calendar
Illustrative figures. Real results vary by market, budget and how fast you can get out to quote.
No retainerYou never pay us to try.
Pay per consultationOnly the ones that show up.
Your accounts, your dataNot a lead list you rent. You keep all of it.
01 / THE INTAKE LEAK
The click is not the expensive part. What happens while your crews are on site is.
It lands while your crew is on a roof, in a crawlspace or halfway through an install.
One missed call turns cold fast when nobody owns the next text, call and reminder.
With no screening, half your week goes to quoting jobs outside your area, your trade or your price range.
02 / THE OWNERTS SYSTEM
Four stages, one handoff. You own the accounts and you quote the job. We build and run everything in front of that.
We run them in an ad account you own, not ours.
Calls and texts go out in minutes — not when the crew comes off the roof.
Service area, project type, decision-maker, and whether the budget is real.
Access and timeline are confirmed, then the consultation is booked.
03 / THE DEFINITION
We write down what counts as billable before we spend a dollar of your money. That protects your schedule, and it means nobody argues about the invoice later.
All of it agreed in writing before the first ad runs. Change it later and we change the screening to match.
The final definitions, the exclusions and how disputes get settled are all in your agreement.
Screening is written per project type. Below is the starting point — yours gets agreed in writing before launch.
04 / OBJECTIONS, ANSWERED
The details most agencies leave for the sales call are the details we put up front.
These are real OWNERTS-managed campaigns, but they are not contractor campaigns. They are here to show the machine runs at scale — 6 accounts, $42,526 of managed spend, 1,488 leads. Expect a higher cost per lead than this on a $25k+ project; that is normal, and we agree your target before launch.
You hold the licences, bonding and insurance your state and town require, and you sign off on every claim an ad makes for you. We only advertise what you can back up. We are not lawyers and we do not advise on licensing or permits.
No. One contractor per project type, per service area. That is the whole reason we cap how many we take on.
A referral network owns the pipeline and rents you access — the same homeowner usually goes to two or three contractors, and the day you stop paying you keep nothing. Here the ad account, the CRM and every contact record are yours from the first day. If we part ways, you keep all of it.
Yours. We build in accounts you own, and who gets access to what is written down before anything launches. If we part ways, you keep all of it.
You do. Nothing runs until you have signed off on the offer, the targeting, and exactly what we are allowed to say about price, permits and warranty.
Service area, project type, owner or decision-maker, minimum job size, timeline, who needs to be there, and site access. We agree all of it in writing before the first ad runs.
It depends on your market — a slow January in Minneapolis looks nothing like one in Phoenix. We plan the calendar against your climate and your project mix, shifting budget toward the work that still sells in your slow window instead of pausing. That gets decided at launch, not in the month the phone goes quiet.
That is your call, and we script it. Deposit terms, financing and any trip fee go into the phone script up front — so it is settled before your truck leaves the yard, not in the driveway.
No. It is what we aim for and usually hit, not a promise. Your market, your budget, how fast you approve things and how quickly you can get out to the property all move it.
You do not pay for it. There is no retainer either way — we only charge for consultations that meet the written definition and actually happen.
05 / THE REPORTING
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The real CRM numbers: how many leads came in, how many consultations got booked, and what landed in the pipeline.
Opportunity value reflects pipeline booked, not collected revenue.
What it cost to get them. Most agencies stop at “more leads” and never show you this part.
Figures reflect actual ad account performance for this campaign.
The part most reports skip: what happened after the lead landed. Straight out of the client's own CRM.
One client, one month. Opportunity value is pipeline, not collected revenue.
A number is only worth something if it matches what your office actually sees on the phone. Settle the definitions first.
Questions worth askingIs it your project type, your area, and a job big enough to be worth the drive?
Has your office confirmed the scope, the property and who can sign off?
Did the consultation actually happen, or did it just sit on the calendar?
Every number above came out of an account the client owned. Yours works the same way, week one.
These are real OWNERTS-managed client accounts, but they are not contractor accounts. They are here to show what the reporting looks like and that every number came out of a system the client owned — not to set your benchmark. Your own figures will differ by market, budget and how fast you follow through. Pipeline value is booked opportunity, not money collected.
06 / CLIENT FEEDBACK
Real OWNERTS clients — general contractors, remodelers and trade businesses.
General contractor
My guys are working during the day and I’m usually running between jobs, so calling a new lead five minutes after it comes in just wasn’t happening. Having that part handled has probably been the most useful thing for us.
Client feedback07 / FIT CHECK
We cap how many we take on, because one contractor per trade per area only works if both sides move fast.
08 / CHECK YOUR MARKET
Tell us your service area, how many consultations a week you can take, what you are spending now and your average job. If it fits, we book the call.
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